Category Archives: Development

The Blogging Life – When the Light Comes On

Bright IdeaEvery day thousands upon thousands of new bloggers hit the trail in search of a successful online business launch that will eventually position them to lead the life of their dreams.

This enthusiasm is met by a long protracted uphill climb toward recognition and authority. We need not rehash the many challenges of building a brand and gaining the trust of your readership, we all know the drill. But somewhere along that journey, a light comes on. Suddenly the blogger has a clearer vision than ever before with regard to reaching his or her goals.

It’s funny how this transition occurs as it will likely happen during a low point in your blogging career. In the midst of your second and third-guessing your decisions to pursue this craft, a light comes on and suddenly you get it. The light represents a realization, a sudden consciousness of exactly what needs to occur during the remainder of your blogging journey.

When the light comes on

  • You’ll realize that you don’t need to type 600 words to say nothing and call it a blog post.
  • You’ll discover that less is more; meaning 3 good posts this week beats the heck out of 5 duds.
  • It becomes apparent that no matter how pretty and colorful your blog is, no one really cares because that is not the reason they arrived there in the first place.
  • You’ll then know that one of the most important things about blogging is to find out what people are struggling with and provide solutions to those problems.
  • There will be no need to wonder what you can write about that has not already been written about before. You’ll know that you can expand upon and add to the topic.
  • Suddenly you realize that your blog is not at all about you, it’s about your audience and it is their needs and wants that come first.
  • The fact that you cannot blog on an island all alone will be made perfectly clear. The importance of relationship building comes sharply into focus.
  • You’ll understand the importance of being yourself and allowing people to perceive you as a real, honest individual, which is critical to your acceptance and subsequent success.
  • It becomes clear that not only will you have to become a better blogger, but a highly skilled marketer as well.
  • You would have learned how to focus and avoid information overload, which is the crippling disease of paralysis on the internet.
  • You will have emerged from the darkness of blogging in the blind, hoping that the correct path magically opens before you.
  • The values of time management skills are fully understood.
  • An awareness that blogging is a real business that must be taken seriously will come over you.
  • You’ll also know when to wrap up a blog post, which is about now. :-)

This concludes my inspirational post of the week and I hope that it served as a reminder to some and a guide for others to remain strong in your commitments and stay on point.

Keep Blogging!

Readers of this article may also find interest in:

The Blogging Life – Reinforcing the Commitment

The Future of Professional Blogging

The Difference Between Failure and Success

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Blogging Balance – Finding the Right Combination

Combo LockA blog is the tool of choice for building an online business. Successfully accomplishing this goal requires a balance between several blog related activities, including good quality content, research and solid marketing.

But how exactly is this achieved? It is not the easiest thing to pull off, and too much of one element will surely work against the others.

Spend too much time writing and too little time marketing, no traffic. Too much research and marketing, leaves your blog with limited content. What’s a blogger to do?

Every blog is different of course, but each blog must find the right combination for it’s success. There is no magic formula to follow, but rather, a feeling out process to see what combination brings you the best results. I continue to spin the dials on those locks above in an attempt to get just the right combination.

What we all know is that balance is critically important.

What we don’t know is how to merge the many variables into a cohesive and successful plan early on in the blogging life cycle.

A level of testing and experimenting must occur in order to find out the best approach. This could be many months in the development stage and will likely become a long-term work in progress as adjustments will need to be made along the way.

Let’s have a look at how I’ve broken down my blogging activities in search of that elusive combination. These are not listed in an order of importance as I see them all as equally critical.

  • Writing blog post – This of course is the reason for being a blogger, sharing what you know while simultaneously learning from others and most importantly, helping others solve problems. The act of producing content is often an opportunity to learn more on a specific topic which expands your knowledge base. I established a post schedule of 5 per week some time ago and have been able to maintain that. I look to up that rate a notch over the coming weeks as a test to see if traffic increases.

  • Reading and research – I use iGoogle where a host of blogs are fed right onto my homepage. This really keeps me in touch with many of the blogs I follow and makes it easy to visit, read articles and comment. The search engine is conveniently located for researching various topics, so this centralized approach is a big plus for me.
  • Commenting – This is an activity that I absolutely enjoy, sharing conversations and discovering the many viewpoints of others. I don’t feel that I am doing quite enough of this and plan to somehow find more time to devote. I know how much it means to me when readers take their time and leave a comment and contribute to the conversation, so being supportive of others is what will bring good things to all parties over the long haul.

  • Networking and marketing – A good deal of time is spent networking and marketing. I promote the work of others about 90% of the time, which is exactly what I want to do. Since this is an online business blog, I see that as a large part of the mission. I do however; feel that this is an area to be carefully watched in terms of time spent. Time can quickly escape, which cuts into the time available for other critical functions. The other part of networking that is most enjoyable is the social aspect. Meeting other bloggers and sharing industry knowledge and techniques has always been of great interest to me. I’ve always said, if you can make a friend, why not?

Conclusion

Blogging is a craft and the sooner you find your own personal stride and balance, the sooner you can settle into a specific area of expertise and continue to build on what you know to be the right path.

I am now in my ninth month of the rookie season and will continue to work toward that balance, realizing that as long as you press onward a path to success will appear on the horizon.

What have you done (or are doing) to find the right combination?

Thanking you in advance for your feedback!


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