During the course of a blogging career you gather quite a bit of steam and confidence while producing so much content, but have you wondered about the quality of your posts?

Do they lay out your subject matter in a fashion that is easily digestible?

In other words, are you and easy read?

I’ve been writing for many years for public consumption, as it was a requirement of past management jobs to produce all-staff memos, notices and a wide variety of other communications. But what I found out early on regarding blog content is that you need to write in a conversational style, like you are speaking to someone.

Forget all the journalistic mumbo-jumbo when it comes to blogging, that stuff is just too hard to enjoy on a regular basis. There should be a level of professionalism yes, but people want to basically scan your post and absorb the message without having to put a lot of thought into it.

Let’s face it, we are generally somewhat lazy readers at our computers, so if you are going to read someone’s writing, it had better come across as an easy read or they’ll quickly click away.

So here are a few writing tips that I have developed for blogging;

• Keep it short

While you want your post to resonate with your readers, you must guard against overdoing the point you are trying to make. It’s a balancing act between whether you provided enough or too little.

Internet users have short attention spans and although they will spend hours online, it is not going to be spent reading your post.

• Show a little passion

Readers like it when you are passionate about a particular subject. There is always someone to connect with regardless of your position, so don’t be afraid to speak your mind and take a position on something. It’s your blog so be yourself.

Besides, writing a post with some passion can actually overcome an otherwise less interesting topic. Hey, we all have our days.

• Create a catchy title

The title of your post is the determining factor as to whether the reader even skims the first paragraph or not. Place a keyword phrase within it and draw search engine (SE) traffic.

• Proofread and edit

Now nobody is perfect and we’ll all have a typo or two here and there, but some blog content that I’ve seen was clearly not checked for errors. When I proofread I usually take a break first. You’ll be surprised at the number of things you just didn’t see while reading it over the first time.

It’s also a good practice to proofread it in the browser using WordPress’ preview feature. This allows you to see it as your site visitor will and provides a different perspective. There are times when certain sentences have a bad visual flow in the browser, so I’ll rewrite them for better form.

Copywriting or producing content can be challenging if you over think it and try to offer an A+ term paper. Look, this is blogging, just be yourself and relax.

Having trouble writing? Find another subject to write about.

Am I an easy read? Perhaps, since you’ve made it this far.